It wasn’t long ago that when an individual or a business purchased a website, they were at the mercy of their Web Designer or Web Master to make any kind of modifications to it. If that Designer wasn’t an employee, you were either extremely lucky to have a Designer that would respond to your requests quickly, or you had one that took weeks to make even the smallest changes to your site. Back then, if you were in the latter situation, your choices were to either find a new designer, or sit and wait until the changes were made. Today, if you are in such a predicament, there is a third option: Have your site re-designed using the WordPress platform and manage it yourself.
This is not a joke, you can actually manage your website yourself, and by that I mean, that you can change pictures, add text and even add entire pages to your own website and you won’t need to learn any new technical skills to do it. WordPress is an extremely user friendly software that enables even those without the technical knowledge to set a PVR timer to add content to their website.
Back in the day of HTML websites, updates, even seemingly tiny ones, were often tedious for designers and impossible for site owners to accomplish themselves without some technical knowhow. This knowhow usually included knowledge of HTML and CSS, not to mention familiarity with FTP software and the need for often expensive programs such as Adobe Dreamweaver to make these changes. In addition, paying a designer to make changes to a website isn’t cheap, causing some business owners to put off making important updates, or not making them at all. The result of not making these changes or updates is often lost revenue. For example, if your business wants to advertise an annual event, or sale, your website is a wonderful place to publicize it, but if your designer is too busy to get the information on to your site on time, or if you opt not to have him post it to “save” money, your website visitors will be unaware of your sale, or your product launch, or your award, or whatever other piece of information would be useful for them to know and you will likely lose money in the long run.
Today, once your WordPress website is set-up by your designer, she just needs to provide you with the login information for your site and you have total control of its content. If you’re not familiar with WordPress’ Dashboard (admin panel), a simple Google search of “Wordpress Dashboard Tutorial” should result in several brief (and I do mean brief) tutorials that will walk you through updating your site step by step.
Your business should not be at the mercy of your designer. Switching to a website on the WordPress platform will save you money on costly updates and give you back control of your business’ online presence.